Our kiwi/Gulu mates wrote a thought-provoking blog about the worst aid fundraising video of the year. The video features superstar Ed Sheeran as the frontman for Comic Relief’s video appeal. Read it for yourself 🙂
The Radiator Awards highlight the best and worst aid fundraising videos of the year. Yes, this blog is about the worst: the winner of the ‘Rusty Radiator.’ Comic Relief (an NGO) fronted by Ed Sheeran won the prize, and the judges quite rightly shredded them for their video.
I blame Comic Relief. They had Ed Sheeran, a megastar and they butchered it. I only like Ed Sheeran more after this video – the guy has heart. They take him to where homeless kids are sleeping in boats, and you can see him trying to deal with the horrible situation “I can’t process this… My natural instinct is to put them in the car, and just take them. Put them in a hotel until we can get them sorted… Can we do that?” When you’re a rich western pop star with no background in aid or NGO work, what are you…
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